22nd Century Liquid Lovely Shampoo

22nd Century Natural Products
Availability All Sales are Final! Usually Ships in 7-12 Business Days Excluding Holidays and Weekends
Add Keratin Protein

Create Wishlist

*Rated by Our Customers, "Some of The Best Quality Products On The Market."

 (Packaging may Vary)

All of our products are made with 100% pure Essential Oils.

FYI: For good measures, usually looser curls or fine strands need more "protein" sessions than tighter curls or no pattern "z" shaped curls.  Fine Hair (Virgin or not) need protein often unless you are protein sensitive.


Now you have an option for "Protein" in this Shampoo.

Improved Formula!  Now produces more Suds!

Is it really Genetics?  Not when you have these helpful products around to help jump start your hair growth. These Products are hand made Fresh daily in small batches.  Product is 16 oz by volume.  Made with 100% Organic Ingredients. That's right! Your eyes are not playing tricks, we now offer this chemical free shampoo.  It has everything you want and nothing you don't.  If you desire liquid forms of hair cleaners we are now in your corner. This smooth and creamy shampoo will clean your curls, locs, and waves without stripping the natural sebum completely from your scalp and hair. You asked and we produced.  Now when wash day rolls around you will be happy and eager to grab your bottle and get your hair cleaned without having to wrestle and battle with major knots and tangles.  So go ahead and change the game in your routine today! If you have chemically treated hair or virgin hair that needs a pick up, you do have the option to add hydrolyzed keratin protein to this shampoo.  This shampoo is white in color.   Feel free to wash your hair with this shampoo up to 3 times for wonderful soft product free hair.  PLEASE NOTE: PRODUCT IS BASED ON WEIGHT NOT VOLUME.  Great for children in "No Scent" or Citrus.


  • pH Balanced
  • Travel Friendly
  • Mild
  • Not Tested Animals
  • No Parabens
  • No Artificial Perfumes
  • No Artificial Colors
  • No Protein unless you ask for it!
  • No Cones
  • No Glycerin
  • No Alcohol
  • No Mineral Oil 


  • Thin hair products include:  Herbal Hair Pomade (used heavily), Twisting Cream (used heavily), Mild Conditioners w/protein, Herbal Oil, Mild Lavender Conditioners w/protein, Lavender Liquid Lovely Shampoo with or without Keratin, Level 1&2 Henna Kits, Leave N Conditioner, Hair Stew, Any Shampoo Bar used in combination with a protein conditioner, White Conditioners, Mango Conditioners, Amazing Clay Wash,  Ruby Gel, and Intense Protein Treatment (used only if hair is damaged and you are experiencing major hair fall), or your curls are limp needing a pick up.
  • Thick hair products include:  Any Scent Deep Conditioner (No Protein unless the hair is damaged), Any Scent Shampoo Bar, Any Scent Liquid Lovely Shampoo (No keratin unless your curls really need it), Twisting Cream, Herbal Pomade (used lightly), Herbal Oil (used heavily until hair shines), Level 3 Henna Kits,  Hair Stew, Hair Stew & Conditioner Mix, Ruby Gel, Amazing Clay Wash, and Intense Protein Treatment (used only if hair damaged and experiencing major hair fall), or your curls are limp and need a pick up.

Made In America

Ingredients: Water, Saponified Oils, Shea Butter, Raw Honey, Water, Organic Cranberry Juice (a natural antioxidant), Turmeric,  natural preservative, and Essential Oils.

Product Reviews

Score: 5 out of 5 (based on 6 ratings)
leave a review
Excellent product !
Written by Vanessa on Apr 9th 2021

I love the liquid lovely shampoo. I've been using it for a few months now and my hair loves it. It is very moisturizing and soft to my natural hair. It even helps detangling my hair. I've ordered 3 times already . I'm impressed. The shampoo is quite thick so I simply "heat it up" a little to make it easier for my convenience but other than that , it is perfect . Try it, you won't be sorry :-)

Awaiting on my product
Written by Mary Sanders on Apr 22nd 2020

I am a newbie and reading everyone reviews I can’t wait to get mines. I have been natural for 12 1/2 years and I still haven’t found the product for my hair, I don’t have the length, my short term goal is to find out what product works best for my hair. My long term goal is to continue maintain my hair to grow longer and healthy to my bra strap. The reason why I gave a 4 is because I haven’t tried it; but I will return once and give it a rating.

great product
Written by Bretta King on Jan 13th 2020

This shampoo is an excellent cleanser. I have compared it to other great shampoos like shea moisture products and it surpasses them!

Liquid Lovely Shampoo
Written by Natalie on Sep 2nd 2019

I am so thankful that I made this purchase. I washed my hair tonight for the first time with this shampoo, and my hair was so soft and it smelled amazing (lemon scent). I washed it twice and my hair was not stripped, but it was still very soft. I will definitely be purchasing this again as I am extremely pleased with the results.

Liquid Lovely Shampoo
Written by LaToshia Noel on Aug 26th 2019

I absolutely love the shampoo bar and have used it faithfully for 2 years. Though I love the bar, I missed the convenience of a liquid. I tried the Liquid Lovely and I am hooked! It is wonderful. Moisturizing and non-stripping just like the bar. Thank you for making this product 22nd Century. Customer for life!

Liquid Lovely Shampoo
Written by Dawn Hudson on Jul 18th 2019

I love it! I like the bar, but the liquid is more convenient for me. I love the natural ingredients and convenience.